In 150 characters, people decide whether to follow, message you – or scroll away.

Lesson 04 · Bio

1. What you need to know

Your bio has 150 characters – roughly two short sentences. In that window, a new profile visitor decides whether to follow you, message you, or leave. On average, visitors spend only about 3 seconds on a profile before they decide. In those 3 seconds they see profile picture, name, and bio – in that order. Almost nobody still reads what comes after that. An optimized bio with clear style, location, and a concrete CTA can lift conversion by up to 40% compared with an empty or vague bio. A bio without a CTA loses most interested visitors: they may be curious, but with no obvious next step they just keep scrolling.

Your bio must answer three questions. If even one is missing, you lose potential clients:

What do you do? (Style, specialization)
Where are you? (City, region)
What should I do next? (CTA)

Why these three? Tattoo is a local business. Someone in Frankfurt won't book an artist in Hamburg. If your city isn't in your bio, a large share of interested people filter themselves out – often without messaging because they're unsure whether you even work near them. Without a clear style, people can't tell if you're the right artist. Without a CTA, they don't know what to do.

2. The basic structure

That's all you need. Anything beyond that fills space without adding value.

[Style] · [City]
[One sentence that describes you]
↓ [What should the visitor do?]

3. Examples by style

Blackwork

Blackwork & geometry · Berlin
I tattoo what lasts.
↓ DM for booking requests

Fine line

Fine line · minimal · Hamburg
Delicate, but forever.
↓ Bookings in DMs or link below

Realism

Realism tattoo artist · Munich
Portraits & nature, as lifelike as possible.
↓ Inquiries via the link below

Traditional

Traditional & neo trad · Vienna
Bold lines. Bright colors. Good vibes.
↓ Ask about open spots in the DMs

Dotwork / ornamental

Dotwork & ornamental · Cologne
Every piece is created with you.
↓ Booking requests & portfolio in the link

All-rounder

Tattoo artist · Leipzig
I tattoo what moves you.
↓ Tell me what you have in mind

4. What belongs in your bio – and what doesn't

Include

Style or specialization
City
One short line that shows personality
Clear CTA (DM, link, booking request)

Leave out

Long lists of styles
Phrases like "passion for art" or "tattoos for life"
Emojis instead of real information
Too many CTAs at once ("DM or email or link or story")
Opening hours (they change – better in Highlights or Stories)

5. The CTA matters most

Many artists have a decent bio but no clear next step. Visitors don't know whether to message, tap the link, or watch a story. That uncertainty leads to inaction. One clear CTA per bio. Anything else confuses. Examples that work:

↓ DM for booking requests
↓ Spots for next month – ask in DMs
↓ Booking & portfolio via the link
↓ Tell me what you have in mind

6. Emojis in your bio

Use them sparingly. A ↓ before the CTA helps draw attention. One or two emojis as visual separators are fine. A bio made mostly of emojis looks unprofessional and says little.

7. Your task

Rewrite your bio using this pattern:

[Your style] · [Your city]
[One honest line about you or your work]
↓ [One clear CTA]

Then show it to someone who knows nothing about tattoos. Can they tell in 5 seconds what you do, where you are, and how to book you? If yes, your bio works.